Community Brew Project
You deserve a brew as awesome as you!
Over the past couple of years, your support has enabled and empowered us to move towards our goal of reducing 1% of food waste by 2030. To show our appreciation in a major way, we set out to create something special. And what better way to do that than to co-create a locally-inspired inspired brew that reflects your tastes and preferences while paying homage to everything that makes Singapore so great. We wanted this special brew to have 4 distinct designs, to represent the different personas we see in our incredibly multi-faced community.
This process resulted in the creation of a mildly creamy, golden-yellow tropical brew with aromas of banana, clove, papaya and deliciously refreshing pineapple flavours. Special thanks to our community partners - Gardenia, Tiong Bahru Bakery and Antidote - for providing the surplus ingredients that acted as the base for this tasty brew.
Yummy! Here’s a sneak peek of the 4 accompanying visuals:
The brew and these designs were created with the help of insights from you - our community. Through focus group discussions, fun games and mini-jamming sessions, we assembled people from all parts of the country to share their thoughts on everything to do with drinking beer, Singapore and nature.
More than a working ground for beer experimentation and formulation, we also turned these conversations into a video series. Come along with us for the ride and click any of these 4 videos below to get a behind-the-scenes glimpse at this unique beer-making process.
With these insights, we then worked together with talented local illustrator, Tai (@OneWayTie) to come up with 4 unique representations that would celebrate Singapore's fauna and flora while reflecting the unique personalities of the different people we spoke to: covering a range of people from young adults to the young-at-heart, from free-spirited creatives to conscious consumers.
And that’s the story of how these beautiful, original, funky designs came to be. Grab one of these bottles for yourself and a buddy today to enjoy this tropical brew! Click the button below to pre-order today!